Sport is commercialised, I'd have thought the Olympics is as far as its possible to get away from that. I guess the ideal is no corporations involved but then we'd pay for it all so you pays your money etc...
The thing that has really given me a warm feeling about the last two games, is watching our sometimes stumbling uncertain country, get a grip, and finally take a very long hard look at how we plan to win. After hearing for years suggestions about how competition is harmful for kids (gimme strength) we finally seem to have the confidence to set out to over perform as a nation. Schemes like Sporting Giants supported by the government etc gives me hope that we're remembering how to lead the world.
Will it mean nothing in September? Maybe to some, but if just one child picks Ennis over Jordan and her ilk as a role model, as far as I'm concerned we've all won. all just my humble

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