What's in a name?

[mylesdw]

We hear a lot about brand power these days and that the naming of a product is crucial so what pictures in your mind to the various Cobra brands evoke? Sometimes the perceptions of a brand are wrong; take the Crendon for example: most people seem to see it as solid, high quality and heavy but we hear from Wilf that it is actually one of the lightest.

Here are a few thoughts:

Ram: rather a weak name. I know it's meant be alpha-male, testosterone charged and so on but ultimately it's still a sheep.

Dax: one of those names chosen because it means nothing at all, like kodak, evokes no reaction and offends nobody.

AK: Presumable meant to be rather like AC but to me it just says Ack!

Crendon: Boring. Just a village in Oxfordshire; it could equally be called Watlington or Didcot.

Sumo: Why would anyone name a sports car after a huge fat foreigner in a nappy?

Magnum: Not bad for it's race car image. A bit of a cliche maybe.

Gardner Douglas: This one takes my prize. The name just oozes class; it has classic racing car all over it. It sounds like Lister Jaguar and Briggs Cunningham.

Just a few lighthearted ramblings so don't take it at all seriously please...

[robert]

Originally Posted by mylesdw

Just a few lighthearted ramblings so don't take it at all seriously please...

Having read that in the way it was intended, I rolled around on the floor laughing, especially the sheep bit and the nappy bit.

Very good.

[Andy S]

You forgot one, the Southern Roadcraft or SRV8 to give it its new name/ number ??

[slogger]

Originally Posted by Andy S

You forgot one, the Southern Roadcraft or SRV8 to give it its new name/ number ??

Sounds like a dodge back street driving school to me!

Nice Cob, think I want one!!

[mylesdw]

Viper: great name for a Cobra replica but confusing because of the production car of the same name. "I'm building a Viper" means what?

Backdraft: Too many farty metaphors for my taste.

Superformance: Good name for toilet paper or condoms.

[Martyn-ak427]

I am biased - I like the sound of AK, (& for good reason). However I think the name Kirkham conjours up images of a racing heritage & prestige, (also conjours up images of expense!!).

[slogger]

Originally Posted by mylesdw

Viper: great name for a Cobra replica but confusing because of the production car of the same name. "I'm building a Viper" means what?

Backdraft: Too many farty metaphors for my taste.

Superformance: Good name for toilet paper or condoms.

Super Blower!!! Lets not go there!

[mylesdw]

Factory-5: teen pop group.

[Andy S]

Myles as you are coming to the end of this one, why not have a go at colours ????

[mylesdw]

Originally Posted by Andy S

Myles as you are coming to the end of this one, why not have a go at colours ????

Oh all right then...

Blue: safe
Red: compensating
Pink: homosexual
Green: Irish
Gold: old
Silver: ambitious
White: dull
Yellow: see pink
Black: morbid